Take a look at the first quarter sales results of any automaker of this year and you will see that they are all similar; sales han lowered, typically about 20% total. Chip shortages and supply chain problems are still affecting car manufacturing. Car prices, used and new, have risen, but there’s something of a silver lining, at least for hopeful Bronco owners.
The Ford Bronco overcomes obstacles
In March alone, Ford sold 9,757 Broncos, a number that has been rising since 2022 began.. In total, the Blue Oval has sold 23,573 through the first quarter, meaning the month of March was nearly half of that total figure. In fact, sales are trending higher after a drop in February. In January, 8,101 of Ford’s popular new 4x4s rolled off dealer lots, followed by just 5,715 units the following month. It’s not the easiest trend, then, but it’s on the rise nonetheless.
There is still work to be done for the Ford Bronco
The Bronco still has some work to do in terms of catching the Jeep Wrangler. In total, 45,551 of the rugged off-road vehicles were delivered to customers in the first quarter, nearly doubling Bronco sales. That said, Ford’s SUV sales still dwarf the entire Jeep brand, which itself doesn’t produce cars like sedans or pickups. Ford hardly does either, to be fair; however, this year 13,986 Mustangs and 36 GTs were sold, which is nothing.
Ford could achieve a higher level of sales with the Bronco
Needless to say, 100,000 Broncos would be a nice clean milestone. The chip shortage may very well ease as the year progresses, and we could see even higher sales in the second, third and fourth quarters. After all, the CEO of Ford, Jim Farleyis far from being sentenced to death by the chip shortage.
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