Gerard Piqué during a UEFA Champions League match with FC Barcelona in 2021.
Photo: JOSEP LAGO/AFP/Getty Images
This Sunday, January 15, the third day of the famous Kings League was played after all the commotion caused by the song released by Shakira. In the midst of all this situation, Gerard Piqué used his official Twitter account to share the audience that captured the tournament.
In addition to the controversy with Shakira, which Piqué has known how to take advantage of with his creativity to close commercial agreements and raise the rating of his project, the 35-year-old Catalan is also immersed in a media conflict with the president of the Spanish Professional League , Javier Tebas.
In hours of the night of this Sunday, Piqué shared a publication on Twitter where the views and audience captured by the competition were reflected. “The circus of the Kings League,” wrote the former soccer player, quoting the words of the leader.
According to what was published by TVTop Spain, the Kings League reached between Twitch, TikTok and YouTube an average of 654,000 users. The highest point occurred in the match between Kuni Sports (Sergio ‘Kun’ Agüero’s team) and Porcinos FC, from Ibai Llanos, when they reached 1.37 million viewers.
Since Shakira released her new song, which already has more than 100 million views, Piqué has been a trend on social networks and the former player has known how to divert attention to his new sports venture.
Last Friday, the now businessman announced that he closed commercial agreements with Casio and Renault, brands used by his ex-partner in a part of the subject in which he harshly attacked Piqué and his current girlfriend, Clara Chía Martí.
For his part, one of Gerard’s partners, Adri Contreras, explained a few days ago how the situation with Shakira’s song benefited the Kings League and the former defender. “On the contrary, because look, Shakira brings out a song that is a trending topic. The Kings League is going to talk more about her; On top of that, a bombing is announced on Friday and on Sunday it will have a better audience, ”he predicted.
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