Kim Kardashian analyzes breaking her relationship with Balenciaga after the brand’s “reprehensible” campaign

Kim Kardashian analyzes breaking her relationship with Balenciaga after the brand’s “reprehensible” campaign

Kim Kardashian.

Kim Kardashian.

Photo: Frazer Harrison/Getty Images

kim kardashian is “reevaluating” its relationship with the luxury brand Balenciagawhich was at the center of controversy over an advertising campaign in which children appear along with accessories of sexual connotation.

The French house, owned by the luxury group Kering, apologized last week on its Instagram account and removed several photos from the spring summer 2023 collection campaign, including one showing a small boy holding a shaped bag. white bear wrapped in black belts, as if it were a sadomasochistic practice. This launch received the rejection of the public when noting that all the members of each image had objects related to this practice in their hands and around them.. Scene that horrified Kardashian.

“The Balenciaga brand has just done a photo session for its new products that included a very deliberately poorly hidden court document on ‘virtual child pornography'”, was the apology outlined by the French house through the aforementioned official platform.

Through a string of temporary stories, the brand continued its defense. “Our teddy bear bags should not have been featured with children in this campaign. We have immediately removed it from all platforms. We are taking legal action against the parties responsible for creating the set and including items not approved for our Spring-Summer 23 campaign.. We stand up for the safety and well-being of children”, concluded the Paris-based brand.

Despite the words of the fashion house, Kardashian wrote on Sunday night on her Twitter account: “I have remained silent these last few days, not because I have not been disgusted and outraged by the recent Balenciaga campaigns, but because I wanted to talk to his team to understand for myself how this could have happened”. The influencer, who is the mother of four children, counts the French house among her sponsoring brands.

Kardashian said to be “shocked by these disturbing images” and said “to thank the removal of the campaigns and (the) apologies from Balenciaga”. “As for my future with the company, I am reassessing my relationship with the brand, based on their willingness to accept responsibility for something that should never have happened (and the actions I expect of them to protect minors).”, added the socialite with the aim of providing a clear response to her more than 70 million followers, who demanded her full separation.

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