The company of kim kardashian prepares to have a luxurious store on Fifth Avenue in New York. Everything seems to indicate that it will be ready in 2025, since the first big step has already been taken: rent the property where the project will be developed.
Skims, an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede, will now have a store in the same five-story mansion where until a few years ago there was a Versace store.
The best part? The team of Skims managed to rent the property with a prime location with a 70% discount. According to a Fitch Ratings report cited by ‘Crain’s’, Skims will pay less than $200 per square foot, while Versace paid $770 per square foot.
This new step by the brand is not surprising, we must remember that in 2023 the company was valued at more than $4 billion dollars.
On the other hand, it must be said that the property reduction seems to be related to the departure of many big brands in the area. Versace, for example, left the house in 2018, four years before his contract officially expired..
The brand’s design team will have to adapt to the original beauty of the Beaux Arts style mansion. Inside, the vaulted ceilings, large windows and marble surfaces stand out.
It must be remembered that Kardashian founded Skims in 2018. As their own website says, they are: “a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.”
It wasn’t until last year that the company began moving to create physical brand spacesit is said that this year it will open the first store in Los Angeles (in West Hollywood, Sunset Boulevard), and, as said before, by February 2025 it would be inaugurating the one on Fifth Avenue.
“Kim and I can imagine a future where in a few years there will be a Skims store anywhere in the world there is an Apple store or a Nike store,” Jens Grede, co-founder and CEO of Skims, said last year. past.
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