The soccer star Lionel Messi joined the American environmental organization Join The Planet for an initiative in his native Rosario, Argentina, in favor of the conservation of the Paraná River, the most extensive river system in all of South America after the Amazon.
Within the framework of this association The current world champion with the Argentine national team is expected to unveil a “unique collection product” next Friday through an internet broadcast, the organization reported this Tuesday.
“With effort and a sense of community we can take care of the planet,” Messi, who is the first ambassador of Join The Planet, said in the statement.
The one that will be announced on Friday It will be the first in a series of articles that will be announced in the future, whichs will come with a digital certificate of authenticity and “property rights attached to the product in its physical form,” according to the organization that is based in Miami, the city where the Argentine star plays.
The profits obtained will be used for environmental projects in the section of the Paraná River, which is considered the largest hydrographic basin in the world, which passes through Rosario, the hometown of the current captain of the club of the MLS Inter Miami.
“Messi’s involvement means reaching millions of people who are not part of the environmental discussion. We look forward to the positive impact that your advocacy will have on our shared goals,” said the director of the Join The Planet Foundation, Thomas Kimber, in the note.
The sustainable products company Karün, responsible for the preparation of the “surprise article” which will be presented on Friday and which It was made with recycled materials from Patagonia, Indonesia, China, Thailand and Indiaamong others.
It will also contain recycled nylon plastic, mainly from fishing nets, recycled polypropylene plastic from ropes and disposable bottle caps, and recycled fiberglass, as announced today.
Join The Planet promotes the shift towards “a regenerative economy, with materials harvested in multiple countries”, and directly supports environmental initiatives, including the clean-up and reforestation of rivers and oceans, with the support of local communities.
The unique collector’s item, which It is designed to “transform our relationship with the planet”, As the organization says, it also guarantees “transparency and sustainability” thanks to Karün’s “traceability” system throughout the entire supply chain.
The above allows “digital carbon labeling on each product and interactive tracking of the material’s journey,” as Join The Planet explains.
This organization plans in the future to announce new alliances with public figures for initiatives in favor of natural ecosystems.
*With information from EFE
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