American film and television producer, Jason Blumrecognized for his management behind Blumhouse Productionsone of the most successful and impactful producers of the horror genre today, announced the return of the franchise “The Blair Witch Project” with a new tape.
The news was revealed at the current ComicCon, one of the most important film events of the year, where it was also mentioned that the new film in the saga started by the directors Eduardo Sanchez and Daniel Myrick in 1999 will be the first in a series of horror classics that will be reinvented through Blumhouse and the producer Lionsgate.
In accordance with Adam Fogelsonpresident of Lionsgate Motion Picture Group, the new film of the classic horror footage aims to reach new generations while respecting the essence of the first film.
What will the new “The Blair Witch Project” film be about?
As revealed by himself Jason Blum“The Blair Witch Project“is the film that laid the foundation for a large number of horror films in recent decades such as the saga”Paranormal Activity”, which was produced by Blumhouse.
“I don’t think there would have been a ‘Paranormal Activity’ if there hadn’t been a ‘Blair Witch’ first, so this seems like a really special opportunity and I’m excited to see where it takes us.”
Regarding the plot of the new film, which is not known if it will be a sequel to the last film released in 2016 under the title “Blair Witch” or a total reboot of the franchise, Jason Blum mentioned that they will seek to create a new vision of Blair Witch currently.
Released in 1999, “The Blair Witch Project” became an instant cult film thanks to its intelligent and innovative promotional campaign as well as its innovative production thanks to the found footage format. With just $500,000 in production and filming expenses, the film managed to raise $248 million, becoming the most profitable film in history until the release of “Paranormal Activity”.
However, despite tripling its budget of $15 million at the box office, the second film in the saga, “Book Of Shadows: Blair Witch 2”, did not achieve the same impact as its predecessor in addition to receiving mixed reviews and a lukewarm reception. It was not until 2016 that the saga was rescued under the command of the director Adam Wingard with a reboot that omitted what happened in “Book Of Shadows”.
Despite not being able to replicate the success of the original film, “Blair Witch” managed to raise just under $50 million dollars with a budget between $5 and $7 million dollars.
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