After the premiere of the version of Wonka (2023) directed by Paul King–recognized for the endearing Paddington (2014)–, based on Charlie and the Chocolate Factorya classic children’s and young adult novel by the British writer Roald Dahland which works as a (false) prequel to the first film version directed by Mel Stuarta strong rain of experiences began to be offered to attract Willy Wonka fanatic children.
With that idea, which at first didn’t sound bad at all, the company House of Illuminati They saw a business model that they couldn’t miss: offering an immersive experience. So far so good. However, according to a report in the English newspaper Guardianwhat had been offered as “a celebration of chocolate in all its delicious forms” ended in a call to the Scottish police accusing this event of fraud.
And they responded to calls from angry families who, while there, complained about having paid hundreds of pounds to live in the “Willy’s Chocolate Experience” and having received, instead of something pleasant, “a horrible event that left the little ones on the verge of crying after being abruptly canceled halfway through.”
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Likewise, the British newspaper’s article highlights that the company charged £35 for each entry ticket – something like 760 pesos for each person – for this “immersive experience” based on the Warner Bros. production. Wonkawhich stars Timothée Chalamet as the young chocolatier entrepreneur.”
What had been sold as an experience that would contain “giant mushrooms, candy canes and chocolate fountains, as well as special effects with audio and video, narrated and of course danced by the Oompa- Loompas” became a kind of hideously decorated warehouse with just a few plastic figures, a small inflatable castle and, the jewel in the crown, sets barely supported with nails on the walls.
Of course, the event was canceled and the money, which customers requested back for such a terrible experience, would reportedly be returned within 10 days. The police attended from the beginning, since the complaints from the attending parents were quite strong. Likewise, the company apologized in a statement and tried to explain what happened, but by then it was too late.
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The reactions
Since the fact was also made known on social networks, users have already accused the company in charge of manufacturing misleading advertising with the help of Artificial Intelligence (AI) to create these scenarios so typical of Willy Wonka.
I am absolutely LOSING IT at the pictures of the House of Illuminati’s Willy Wonka event 😂
Left picture is what was advertised. Right is what was actually produced. pic.twitter.com/WiYT01r4Gf
— Kendall Brown (@kendallybrown) February 27, 2024
😂 More footage from the House of Illuminati Wonka Experience [kid starts crying] pic.twitter.com/fHiXvDHE1p
— GODFEEL (@GODFXXL) February 27, 2024
Ho boy have I come across a corker here….
It’s like AI and Fyre Festival/Billy McFarland had a baby and named it: Billy Coull
Strap in!
Immersive Willy Wonka event this weekend by some dodgy company called House of Illuminati was a huge flop as you can see here;
— Dutty Moonshine Big Band (@DuttyMoonshine) February 26, 2024
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