Ferrari launches the first teaser of the Purosangue SUV

Ferrari's new car will be an SUV packed with power.

Ferrari鈥檚 new car will be an SUV packed with power.

Photo: Sid Ramirez/Unsplash

It鈥檚 no longer a secret Ferrari is giving in to the almighty Sport Utility Vehicle. The Ferrari Purosangue, the brand鈥檚 new vehicle SUV typeis one of the most hyped releases of the decade so far, for better or worse. But at long last, this is the first time we鈥檙e supposed to see him, in a teaser image posted by Ferrari himself, without his camouflage.

Unfortunately, it鈥檚 still incredibly vague. This is the front of what will be the Ferrari Purosangue, with a reveal date sometime later in 2022. There鈥檚 not much we can say here, of course, but it seems to have an influence on its hybrid headlamp/character line and pattern of the SF90 currentplus a front grille that looks vaguely reminiscent of the gaping jaws of the GTC4Lusso, except even angrier.

Ferrari seeks to offer a true thoroughbred

A raging Ferrari SUV was all that could be hoped for; the name 鈥淧urosangue鈥 translates to thoroughbred in Italian and clearly, the company wants to show that an SUV can still carry the prancing horse with dignity.

Ever since Ferrari went public in 2015 and promised to double profits this year under the leadership of Sergio Marchionne, a crossover has been a financial inevitability. The writing is on the wall: either you adapt to the times and compete, or you leave money on the table, and all companies, even one with as much history as Ferrari, exist to make money. You know it鈥檚 serious when a low-volume sports car maker like Lotus releases a crossover.

Ferrari adapts to the needs of the market

So while anything beyond the mere existence of the Purosangue is pure speculation, you鈥檇 expect to see power numbers commensurate with a Ferrari in as intimidating a package as you can get, plus plenty of talk about how this is a Ferrari. Lamborghini and Porsche have done just that, making unprecedented sums from the Urus and Cayenne respectively, without damaging the reputation of their sports car brands, so it can be done. Time will tell if Ferrari can do it too.


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