Nike is criticized for the “revealing and sexist” design of the athletics uniforms for Paris 2024 – La Opinion

Nike is criticized for the “revealing and sexist” design of the athletics uniforms for Paris 2024 – La Opinion


The sports brand Nike, responsible for the clothing of the United States delegation in the Paris 2024 Olympic Gamespresented last weekend the uniforms that competitors will use in athletics, which generated an intense wave of criticism for the designs considered “revealing and sexist.”

A series of athletes, coaches and fans showed their disapproval of one of the models that the women of the American team will have to wear during the Paris 2024 competition, one of the great favorites to get a good number of gold medals in the event that will take place. It will be held between Friday, July 26 and Sunday, August 11.

One of those who raised her voice was the former American runner Lauren Fleshman, who published a forceful criticism of the sports brand Nike because the design for the female athletes shows too much compared to the clothing that the male members of the athletics team will be wearing.

“Professional athletes should be able to compete without devoting brain space to constant pubic surveillance or the mental gymnastics of having every vulnerable part of their body on display.”he wrote in a publication that he accompanied with an image showing the designs in their male and female versions of the uniforms.

The opinion of Lauren Fleshman, who was the national athletics champion in the United States in the 5,000 meters during her time as a runner in the 2000s, was also joined by that of the jumper, Tara Davis-Woodhall, who did not hesitate to show your surprise at the revealing style of the uniform.

For her part, the world champion of the 100 meter dash in Budapest 2023, Sha’Carri Richardson also expressed her discontent with this design and it was learned that during his participation in the Paris 2024 Olympic Games, he will wear short shorts under the uniform. A modality that he has already used in competitions.

The American sprinter, Sha'Carri Richardson, during her participation in the Budapest event corresponding to the World Athletics Championships that took place last August.
The American sprinter, Sha’Carri Richardson, during her participation in the Budapest event corresponding to the World Athletics Championships that took place last August.
Credit: Petr David Josek | AP

Nike defends itself

In the midst of the criticism received for the design of the uniforms of the United States athletes for the Paris 2024 Olympic Games, the sports brand Nike issued a statement in which it explains that the opinion of the athletes was taken into account when making the final decision. this controversial design.

“To create each uniform, Nike design teams started with the voice of the athletes, obsessing over every detail to offer options that satisfy desires for choice, comfort and performance, and in sports such as track and field, with different disciplines”the brand reported.

“With nearly 50 pieces to choose from in men’s and women’s athletics and a dozen competition styles tailored for specific events, athletes can choose uniforms that meet their personal style and preference without sacrificing comfort during the Games.”adds the statement.

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